Our mission

SSquare Global is on a mission to redefine women’s wellness and beauty. Our AI-powered platform, Artava, caters to menstrual, pregnancy, mental, and overall health needs, while our premium Ayurvedic beauty and cosmetic line offers holistic skincare solutions. Together, we aim to empower women with personalized care, one step at a time.

Our vision

We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.

Founder's Note

At SSquare Global, our story began with a simple yet profound realization—every great idea stems from the heart, and every meaningful journey begins with a purpose. For me, this journey wasn’t just about creating businesses; it was about creating impact.

The seed for our brands, Artava and Smisha, was planted during a heartfelt conversation with a woman who inspired me to dream bigger, think deeper, and act bolder. Her words, filled with wisdom and strength, reminded me of the immense power women hold and the responsibility we all have to nurture, uplift, and empower them.

Artava is more than a wellness brand—it’s a promise to redefine how we approach women’s health and well-being. It’s about making every phase of life easier, healthier, and more joyful. Smisha, on the other hand, is our tribute to timeless elegance—a blend of tradition and modernity that celebrates the beauty of everyday moments. Together, these brands are shaping a vision of care, innovation, and empowerment.

At the heart of everything we do is a deep respect for people and communities. Our mission is to create solutions that don’t just solve problems but also touch lives. We dream of a world where wellness is accessible to all, where creativity fuels growth, and where businesses are built not just for profit but for purpose.

This is not just my journey—it’s ours. As we grow, I invite you to be part of our story, to share in our vision, and to help us build a future where every step we take leaves a lasting impact.

Together, let’s create, inspire, and make a difference.

SHASHANK MISRA

Co-Founder / Product / marketing

SMITA DIVE

Co-Founder / People / Operations